Pep Boys on Social Media
iCrossing // Mini campaign series that educates people on common car leaks as well as a case study highlighting the social footprint.

#WhatTheLeak Social Content Series

PROBLEM: Educate drivers about auto fluid leaks without alienating those who are already informed.

TRUTH: Fans on social media respond well to online quizzes.

SOLUTION: Personify the fluid leaks with custom, menacing illustrations and let the fans come forward by identifying the right answers.

anifreeze

Pep_Boys_Decoder Pep_Boys_Puddle-of-Red Pep_Boys_True_False Pep_Boys_Brown-Drip

characters


 

Pep Boys on Social Media Case Study

https://vimeo.com/119054035