Pep Boys on Social Media
iCrossing // Mini campaign series that educates people on common car leaks as well as a case study highlighting the social footprint.
#WhatTheLeak Social Content Series
PROBLEM: Educate drivers about auto fluid leaks without alienating those who are already informed.
TRUTH: Fans on social media respond well to online quizzes.
SOLUTION: Personify the fluid leaks with custom, menacing illustrations and let the fans come forward by identifying the right answers.